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Marketing Industry Forum

October 22, 2012
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AT&T Day

October 8, 2012
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AT&T is coming to the JSOM this Wednesday! There are many great opportunities for internships, part-time, and full-time positions at AT&T, so remember to register on CareerWorks for the chance to meet representatives of the company. Info below:

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https://www.myinterfase.com/utdcareerworks/event_view.aspx?token=UIo3kF6MFL6gLk3TVcYpnw%3d%3d

Wednesday, October 10, 2012
JSOM Davidson Auditorium & Atrium
5:00 – 8:00 pm

Registration is required via CareerWorks Events! 

AT&T JOB POSTINGS:
*US/PR Only (Must already have green card)

Internships – Summer 2013
1) MATREX – Information Technology College Hire Program Internship – Job ID 45114.  
2) Finance Internship – Job ID 45116
3) Leadership Development Program (LDP) Internship – Job ID 45115

Full-Time Positions
1) MATREX – Information Technology College Hire Program – Job ID 45083
2) Leadership Development Program – Job ID 44919
3) Financial Leadership Program (FLP) – Job Id 44920
4) Retail Leadership Development Program – Job ID 44334
5) Business Sales Leadership Development Program – Job ID 45082
6) Network Engineering Technical Development Program (NETDP) – Job ID 45084
7) Network Transition Exchange Program (NETREX) – Job ID 45085

The UTD Organization Fair

August 7, 2012
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Last Sunday we repped the AAF at the UTD Organization fair! We had a blast meeting all of UTD’s newest students, and we hope to see more of them as we go through the semester. We hope to make this year the best yet for the AAF, so keep watching as we go forward!

 

Facebook Ads and Audience Targeting

December 13, 2011

On the topic of digital marketing and advertising, a classmate asked me the other day about some of the content in a presentation our team created for Professor Haruvy’s Marketing Management MKT 6301 class. It hit me that our AAF site would be a great place to open up discussion with other members about relevant topics and technology in marketing and advertising.

Certainly the line between direct marketing and advertising has blurred. I think a good example of this is Facebook® Advertising. I recently took on a side project promoting a local musician. The focus was to increase her visibility in the local music community, grow her total number of Facebook page “likes” and ultimately drive music sales on iTunes.

We decided to develop an ad campaign on Facebook, run it for a couple months, and see how it performed. Facebook gives advertisers the opportunity to precisely target an audience in a number of unique ways. As Professor Haruvy noted this semester in lecture regarding segmentation and targeting, “Why make assumptions when you don’t have to.” Once you’ve decided to create an ad, you’re immediately given the option to use broad targeting based on category or the more precise advanced interest targeting. For instance, for our Marketing Management class project, our research indicated that approximately 10,000 people currently meet the following criteria:

  • Have indicated that they “Like” UT Dallas
  • Live within a 50 mile radius of Richardson, TX
  • Are between the ages of 18 and 25
  • Of this group, about 3000 also indicated that they are “in college”

Check out this Screencast  video walking through the campaign referenced above…

Audience Targeting with Facebook AdsRegarding my campaign for musician Sidney Thompson, Facebook advertising is also advantageous in that we are able to establish a fixed budget for our campaigns, run several campaigns simultaneously, measure results in real time, and use the campaigns that are most effective for us. The dashboard allows me to view, in real time, click through rate, target audience reach, social reach, cost per click and more. If one version of the campaign is performing better than others, I can focus on improvements there.

Suggested CPC (Cost per click) for the musician campaign referenced above turned out to be about .85 cents. We planned to use $50 per day from Oct 13-Dec 31st and analyze our results. We’ve currently increased page likes from 231 to 1100+ and we continue to improve performance. Well, that’s about it for now! I welcome any comments or additional info anyone else may have on the subject.

-Michael

AAF Dallas monthly happy hour – Nov. 17!

November 10, 2011

This is a call to all creatives!

On Thursday, November 17th at 6 PM, the AAF Dallas branch will be hosting their annual happy hour at The Belmont Hotel Bar. In addition, AAF Dallas will be kicking off the 2012 Addy program, so be sure to see some great work and get those wheels turning for this year’s competition.

There is a 5 dollar cover charge. This is to cover drink and food specials. If you haven’t been to the Belmont Hotel bar, the patio has an amazing view of the skyline as seen from South Dallas, the drinks are well made, and the food comes from the neighboring BBQ restaurant, Smoke. If you’ve never been, you definitely need to go. You can’t beat great drinks and food coupled with networking!

Here’s all the necessary info:

When: Thursday, November 17
Time: 6 p.m. – 8 p.m.
Where: Belmont Hotel
901 Fort Worth Avenue
Dallas, TX 75208

Michael Osofsky, Chief Innovation Officer of NetBase Today at UT Dallas – Powerful Technology for Social Media Analysis and Market Research

November 7, 2011

For more about NetBase, visit www.netbase.com

AAF Dallas Happy Hour Thursday October 20th!

October 7, 2011

The weather is cooling down and we have the perfect drinks to help you cool down as well. So come enjoy some cold drinks and great networking at the AAF Dallas monthly Happy Hour on Thursday, October 20. This is a great opportunity for you to get to know some of your peers in the Dallas Advertising community and possibly gain some knowledge about the industry in the process. We will have great drink specials and appetizers so come join us!

*There is a $5 cover charge to cover food and drink specials

When: Thursday, October 20
Time: 6 p.m. – 8 p.m.

Where:
Trinity Hall
5321 E. Mockingbird Ln. (Mockingbird Station)
Dallas, TX 75206
ph.  214-887-3600

Brought to you by:

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